Initiative for Social Business Innovation (ISBI)

Initiative for Social Business Innovation (ISBI) is rated 3 out of 5 in the category think tanks. Read and write reviews about Initiative for Social Business Innovation (ISBI). The Initiative for Social Business Innovation (ISBI) is a not-for-profit organization dedicated to researching, promoting and advancing Social Business in Malaysia and throughout ASEAN. While social media primarily is used for marketing, Social Business uses social tools — ranging from Twitter and LinkedIn to proprietary offerings from IBM, Oracle, Lithium, Salesforce.com and many more — to ensure transparency, collaboration and innovation throughout the organization, including HR, R&D, sales, finance and more. Another key aspect of Social Business is social value — ensuring that organizational activities benefit society as well as stakeholders. ISBI is sponsored by the University Technology Malaysia (UTM) , one of Malaysia’s leading universities with approximately 30,000 students from around the world. UTM is an innovation-driven research university in engineering, science and technology. Check out our blog and Web site for the latest insights on Social Business: www.socialbusinessasia.com Be sure to follow us on Twitter: @socialbizasia.